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Cable television advertising.


View Resource Commercial Actors Stage Strike

On May 1, 2000, 75,000 members of the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists staged a walk-out in protest of advertisers's proposed changes to the ways in which actors get paid for work in commercials. According to the current pay scheme, principle on-screen actors appearing in network commercials earn $479 in base pay as well as a residual payment...