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Commercial Actors Stage Strike

On May 1, 2000, 75,000 members of the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists staged a walk-out in protest of advertisers's proposed changes to the ways in which actors get paid for work in commercials. According to the current pay scheme, principle on-screen actors appearing in network commercials earn $479 in base pay as well as a residual payment ranging from $47 to $123. Over a standard thirteen-week run, actors earn an average of $13,000 per commercial. However, actors in cable commercials make a flat fee of $479 to $1,014 for the same thirteen-week run. SAG and the American Federation of Television and Radio Artists are demanding a fourteen percent pay raise for both types of commercials. However, the advertisers would like to pay the actors only $2,575 for an unlimited thirteen-week network run. While this amount may seem like a lot of money, the average income for members of the SAG members is only $7000 a year, reflecting the possibility that actors may only appear in one or two commercials a year. This is the first major strike in the entertainment industry since 1988.
Archived Scout Publication URL
Date of Scout Publication
May 4th, 2000
Date Of Record Creation
April 7th, 2003 at 1:48pm
Date Of Record Release
April 7th, 2003 at 1:48pm
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