Billed as "The Ultimate Marketing Communications Guide," Advertising World has been created by the department of advertising at University of Texas at Austin. Advertising World is a comprehensive directory of marketing communications information ranging from online discussion lists to lists of sites featuring online advertisements for specific products to a page called unconventional media, which includes advertising on hot air balloons, cargo containers, and the roofs of city buses. The Websites are tersely annotated and are organized in alphabetical order.