How is the concept of "play" changing? How do varying social norms, conceptions of childhood, and educational policy impact play? The American Journal of Play is dedicated to "the history, science, and culture of play." Published by the Strong Museum - the "national museum of play" in Rochester, New York - the journal features contributions from psychologists, educational scholars, historians, neuroscientists, and other scholars and is "intended for educators, psychologists, play therapists, sociologists, anthropologists, folklorists, historians, museum professionals, toy and game designers, policy makers, and others interested in children and the importance of play". Recent topics include the potential educational value of alternative reality games, the efforts of a school district to reintegrate play into their curriculum, and a cross-cultural comparison of parent-child play around the globe. Full text of current and past issues is available online, and those interested can also sign up for a print subscription.