It's easy to see why readers were immediately drawn to Atavist with its sharp aesthetic appeal and integrative approach to graphic storytelling. Its user-friendly interface synthesizes narrative methods developed by predecessors such as Youtube, Instagram, and Wordpress, offering exciting new directions for creative projects like longform essay writing. We think Atavist just may become a staple for anyone looking to create visually appealing and impactful presentations or projects. Atavist advertises itself as "a simple web tool for powerful storytelling." For those readers who love to write - and write online - it may be just the service they have been searching for, as it allows authors to upload photos, video, and audio to create an immersive experience. The best way to form a sense of what can be done with Atavist is to select the menu on the top right hand side of the screen and then go to Examples to peruse creative articles that integrate a variety of multimedia possibilities. Interested readers will then want to create an account using Facebook or their email address. From there, the instructions walk through the steps of creating a New Project, including writing text and using the convenient drag and drop functions for various media. Many readers will want to take the Tour, which can be located on the top of the screen after selecting New Project.