For those readers who post consistently on various social media such as Facebook, LinkedIn, Instagram, Twitter, Pinterest, and Google+, Buffer can add some much-needed organization. Put simply, Buffer automates the timing of social media posts so that a user can compose a slew of updates in a short period of time, and then add them to the Buffer queue. Forthwith, Buffer will check the overall reposting patterns of the various social media services, and post one's updates at what it deems to be appropriate times, thereby attempting to increase likes, reposts, and replies. When readers are skeptical of Buffer's suggestions, they may override and time posts themselves. For readers who take their social media presence seriously, Buffer can expedite the process.