The American Library Association (ALA) has created the LibraryCareers.org site to get out the good word about becoming a librarian. The site contains four sections, including "Me, A Librarian?" and "What You Need to Know". The "Me, A Librarian?" area contains information about the skills needed to be an effective librarian, along with information about the profession's core values. Moving on, the "What You Need to Know" area includes answers to questions like "Do I need a library science master's degree" and another area on "Choosing a library school". The site also has a section of videos that highlight different academic librarians and a compelling "Ten Best Reasons to become a Library Media Specialist in a high needs school". Finally, the site also has a "Trends & Statistics" area which offers statistics about the profession from the Bureau of Labor Statistics and other organizations.