The DesignUSA exhibition from the Smithsonian's Cooper-Hewitt, National Design Museum celebrates ten years of the Museum's National Design Awards program. The National Design Awards program was founded in order to "celebrate contemporary American design and to increase national awareness of design through education and promotion of excellence and innovation." The exhibition is organized according to five themes: Craft, Experience, Technology, Materials, and Method, and award winners are arranged into these areas. For example, Nike is recognized in the Craft section - excellence at making things - for its 2006 corporate achievement award. Apple, and its industrial-design team leader, Jonathan Ive, is also recognized in the Craft section for their 2007 award for the iPod. Clicking on a past winner in any category will take visitors to a photo of the designer's work along with a brief description. The web exhibition itself was designed by a 2006 Communication Design Award winner, 24.