The design of many common (and some uncommon) objects is something that most people don't think about on a regular basis. Even very successful designs can go unnoticed, and only a few industrial designs have been elevated to iconic status. Creating better design is the focus of the International Council of Societies of Industrial Design (Icsid), and their work takes place in over 50 countries and they present close to 150,000 designers. First-time visitors to the site may wish to look over their "Galleria" area. Here they can view innovative designs for desktop computers, vacuum cleaners, and ceiling fans. Moving on, the "Education" area features articles on design and design education, along with information on upcoming student design competitions. The site is rounded out by a selection of design case studies and documents which highlight issues such as copyright control.