How does one stir the pot of creative possibilities, so to speak? It is a daunting challenge, and UNESCO's Global Alliance for Cultural Diversity is interested in exploring "new ways to turn creativity in developing countries into sustainable cultural industries." The Alliance was launched in 2002, and they have recently embarked on a number of public-private partnerships that are designed to encourage job creation in fields such as cinema, music, and publishing. Visitors can learn about recent projects such as the development of a national strategy for the Jamaican music industry and another project on professionalizing the publishing sector in Algeria.