Foodesigns.com was created by Lisa Golden Schroeder, a veteran food stylist and writer, who recognized the need for a website where practicing food stylists and photographers could exchange techniques and advice, that would also provide information for those looking to enter this specialty within the food business. A few of the features at Foodesigns.com are reserved for members or available by subscription, such as the Tweezer Times, a bimonthly online magazine, but valuable information is available entirely free. For example, weekly tips ranging from how to make perfect chocolate curls to "green" food styling; interviews and links to portfolios of featured artists; FAQs about food styling; and listings of upcoming food styling events and educational opportunities.