Established in 1916, the not-for-profit umbrella group Georgian Bay Association (GBA) works with "water-based communities and other stakeholders to ensure the careful stewardship of the greater Georgian Bay environment and ... promote(s) the quiet enjoyment of its diverse and finite spaces." Visitors can obtain the latest press releases dealing with the bay and the Great Lakes. The website presents the Association's current projects on water quality, air quality, and other environmental issues. Users can find out about upcoming conferences and workshops as well as download current and past _GBA Update_ newsletters.