The Web Style Guide, 2nd Edition, which is the online version of a book with the same name, demonstrates the step-by-step process involved in designing a Web site. Visitors are assumed to be familiar with whatever Web publishing tool they are using. The guide gives few technical details but instead focuses on the usability, layout, and attractiveness of a Web site, with the goal being to make it as popular with the intended audience as possible. Considerations such as graphics, typography, and multimedia enhancements are discussed. Web site structure, fine-tuned features on individual pages, and almost everything in between is addressed by the guide, making it a handy resource for people who place great importance on the effectiveness of their online creations.