Skip Navigation

Scout Archives

Home Projects Publications Archives About Sign Up or Log In

Browse Resources

(2 classifications) (5 resources)

Internet marketing

Awards. (1)
Periodicals (4)


1998 Holiday Spending on the Internet: Implications for the Future of Shopping?

This week's In the News examines increases in consumer spending and vendor presence on the Internet this holiday season. The ten resources discussed provide retail industry news for November through December 1998, background information on electronic commerce, and examples of the cybershopping experience. Even in the face of political and stock market volatility, analysts expect strong retail...
eCompany Now

The online counterpart to the newly launched eCompany Magazine, eCompany Now strives "to be the straight-talking, sophisticated companion to business people who face the risks and opportunities the Web brings to the business world." Along with articles lifted from the print publication, eCompany Now has created several value-added features, including Web Files, which are online resources that...

Originally featured in the 08-16-2019 Scout Report, Later began as a tool to schedule posts on social media. Since it was last highlighted, Later has added additional features that make it a multifunctional marketing tool for brands. A new feature helps social media branders find and share user-generated content. Later also now gathers and analyzes Instagram analytics, which users can view and...
The End of E-business?

According to Isaac Newton, for every action, there is an equal and opposite reaction. This seems to be the case with the dramatic rise and subsequent fall of Internet companies. A quick check of the Dotcom Failures Website shows dozens of brand-name ecommerce businesses dealing with layoffs, lawsuits, and plummeting stock prices. E-businesses from to Salon online magazine have...
Unleash your Idea Virus

In his book, Unleashing the Idea Virus, Godin explores the concept of "ideaviruses," or those ideas or trends that seem spread entirely by word of mouth. New ideas are driving the New Economy, and those "ideas that spread the fastest win." Godin predicts that word of mouth, which is faster, easier to launch, and more effective than traditional marketing strategies, will soon become the preferred...