Skip Navigation

Scout Archives

Home Projects Publications Archives About Sign Up or Log In

Browse Resources

Advertising cards -- Collectors and collecting


The 19th Century Trade Card

During the 19th century, the ever-popular trade card was a way for American businesses to effectively promote their goods and services. Some examples include a colorful business card depicting freshly caught mackerel in a net (appropriately enough for "Deep Sea Mackerel") and the Charter Oak Lawn Mower, which feature two Victorian women enjoying a leisurely mowing session in a pastoral setting....
The Trade Card Place

Author and collector Ben Crane maintains The Trade Card Place for "all who are interested in Victorian Trade Cards used to advertise American goods and services during the late 1800s." Although the site is geared toward collectors, hosting dealer, collector, and organization directories for the potential Victorian Trade Card buyer, advertising students may also be interested, as Crane includes...
Waddesdon Manor: The Rothschild Trade Card Collection

Baron Ferdinand de Rothschild was a man of exquisite taste, and his penchant for eighteenth century life and society manifested itself in several Continental shopping sprees. In 1891 the Baron acquired a significant collection of printed paper ephemera related to various trades. These volumes contain over 700 trade cards, or early shop advertisements, and in 2004 Waddesdon Manor and the University...