If This Then That (IFTTT) is an innovative web-based service that helps users easily and automatically facilitate numerous computerized tasks. The service operates on the premise of user-initiated "recipes" - a combination of two "channels," or services. Readers simply enter a "trigger channel" and an "action channel" to create a recipe. Each time the trigger occurs, the action follows. For instance, readers may ask IFTTT to email them any time the temperature falls below freezing, or text them anytime the Philadelphia Eagles appear in the news. Sign up is free, and the website is simple and intuitive. IFTTT works compatibly with numerous apps, including Instagram, Dropbox, and Blogger.