What is invisible culture? In this instance, it is an electronic journal produced by the Visual & Cultural Studies graduate program within the Art and Art History Department at the University of Rochester. The journal was founded in 1998 under the editorship of Mario Caro and edited by a host of talented individuals since then. Currently, there are nineteen issues available online, including "Interrogating Subcultures," "The Loop as a Temporal Form," and "Making Sense of Visual Culture." Each issue contains thoughtful commentary, complemented by various slideshows of images and other complementary materials. One of the more recent issues takes on the world of the TV show "Mad Men" with the piece "Serializing the Past: Re-Evaluating History in Mad Men."