Some of our readers may wonder, "What exactly is industrial design?" Fortunately The Industrial Designers Society of America (IDSA) is well-positioned to provide such an answer. On their site, they define Industrial design (ID) as "the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer." On their site, current and future industrial designers can learn about the field, read about design news, and even sign up to become a member of the IDSA. New visitors may wish to start by perusing the "Features" on the right-hand side of the page. Recent features offered here have included a primer of getting a design job, creating "designs for humanity", and spotlight interviews of prominent designers. Also, "The Buzz" section in the "Design News" area is a great way to stay on top of the latest trends and developments in the field of industrial design.