For close to 80 years, Milwaukee was home to two rather prodigious postcard publishers, the L.L. Cook Company and the E.C. Kropp Company. Utilizing the latest technology, these two companies produced thousands of cards that detailed the city's built environment, and in doing so, creating an extensive visual archive of the city's history and culture. Recently, the University of Wisconsin-Milwaukee's Special Collections department created this compelling digital archive of 200 images, taken from the Thomas and Jean Ross Bliffert Postcard Collection, which consists of close to 12,000 postcards. Not surprisingly, the images available in this archive are focused on a portion of those Milwaukee postcards produced by Milwaukee publishers. Here visitors can search or browse the archive, viewing such postcards as those that feature the Hotel Medford in downtown Milwaukee and the legendary Schwaben Hof, long regarded as Milwaukee's "Finest Restaurant-Bar".