We make a choice with the language that we use, and that choice can negatively impact others. This digital campaign from Pacific Lutheran University aims to help people better understand the context and meaning of the words anti-racist, anti-Blackness, decolonize, and BIPOC (Black, Indigenous, People of Color). For each word, readers will find a brief written definition and a 1-2 minute video explanation, as well as a recorded 30-40 minute roundtable discussion featuring university faculty and alumni with expertise in racial equity. The campaign also provides Discussion Questions and resources to learn more, including a reading list (References) and links to related academic and co-curricular programs (Want To Learn More?). For background about why the digital campaign was created, readers can scroll to the bottom of the page and click "View Story."