Social Media Examiner acts as a guide through the jungle of marketing on social media. The site features how-to articles (under the Content tab) updated daily to cover new trends in social media marketing. In addition, the team contributes two weekly podcasts (available under the Shows tab): Social Media Marketing, which highlights interviews with experts in the field, and the Social Media Marketing Talk Show, which explores the latest industry news. Under the Content tab, users can link to a YouTube channel with video tutorials that illustrate advertising on social media platforms from Pinterest to Tik Tok. Popular videos cover topics such as how to use Instagram hashtags and how to identify cold audiences for Facebook ads. Readers can also download the Social Media Marketing Industry Report, a free annual report examining how marketers use social media (note that users must enter an email address to receive the report). Scroll down the homepage to Worth Exploring for links to quick-start tutorials for Facebook, Instagram, YouTube, LinkedIn, and Facebook, as well as the report. Social Media Examiner's founder and CEO is Michael Stelzner.