While many environmental initiatives aim to increase recycling rates, Plastic Free July focuses more on the "reduce" part of the three Rs. Plastic Free July began in 2011 as a local effort in Perth, Australia, and since then it has grown into a global movement with millions of participants worldwide. As its name suggests, participants aim to reduce or eliminate single-use plastics from their everyday life "because every piece of plastic that was ever made is still in existence. [...] Recycling is important but it's never going to be enough." Visitors to the Plastic Free July website will find a plethora of tips and resources for living plastic-free covering virtually all aspects of life, as well as inspiring stories and links to numerous external resources. In the toolbox, readers will find a helpful action picker that offers suggestions for ways to get started and includes a rating that visualizes the positive impact each action would have. This section also includes a number of case studies detailing how people and communities have undertaken this challenge, which for many has become a year-round lifestyle change.