When tech innovator Evan Williams left his post as CEO of Twitter in 2010, he began looking into blogging platforms, and found them lacking. Thus, Medium was born. In sum, it is a blog-like platform where people can share ideas and stories. It is aesthetically pleasing, easy to read, and easy to use as a contributor. Articles that get the most attention on Twitter, Facebook, and other social media, show up most on the site. For readers, this means popular content rises to the surface on its own. Readers may also scout the site by Media, Parenthood, Music, and Top Stories, or use the excellent search function to find material that fascinates. Writers who would like to contribute to the site may simply sign up using Facebook, Twitter, or an email address.